Mindfully Cami

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Cami is a legend. She’s a global thought-leader in the No & Low drinks scene. She is considered amongst the most influential personalities in the industry, so when she reached out to Drinks With Hebe, we were brought in to construct a brand identity befitting of the voice. Centred around an elegant monogram, we built a custom typeface, with a social-media-first deployment strategy. The result is something instantly recognisable, yet flexible enough to work across all of Cami’s content.